How Manucurist chose to commit to a genuine environmental approach
For 20 years, environmental issues have been at the heart of government and citizen concerns. This awakening of awareness touches all sectors, especially the beauty industry. However, the nail polish category was long overlooked: labs often faced formulas that were too technical, difficult to “greenify” without sacrificing tenue and color.
Yet at Manucurist, we wanted to believe in it—and we were right!
A strong entrepreneurial vision
When Gaëlle, CEO of Manucurist, embarked on the entrepreneurial journey in 2015, she already had a very clear vision of what she wanted for the brand’s future. Gaëlle is a Parisian “born and raised,” raised on ELLE since childhood, a graduate of the Institut Français de la Mode, and has worked for major fashion houses (Prada, Yves Saint Laurent…): unsurprisingly, she loves fashion.
But not the fashion that oppresses or imposes diktats on women. No, Gaëlle loves free, feminist fashion and naturally, Manucurist reflects that. We often hear “you have to suffer to be beautiful,” but Gaëlle’s convictions are quite different: with the Green polish range (launched in 2017), she offers a palette of very fashionable, green, and clean colors. Enough to look beautiful without harming yourself or the planet.
Green formulas designed for women and the planet
Manucurist was born from a love story between free fashion and values of health and environmental protection. Driven by Gaëlle’s vision, the brand has been committed to women and for women since its inception. Because at Manucurist, we are convinced that traditional cosmetics belong to the past and the future will be green, always greener. That’s why we persevere daily to offer you polishes, treatments, and a fun, guilt-free beauty experience!
Since the brand’s creation, the Manucurist team has been dedicated to offering the most environmentally respectful formulas and caring for your health.
The ranges of Green nail polishes, semi-permanent polishes, and Treatments are bio-sourced and our ranges are not tested on animals.
At Manucurist, we respect your health by offering 9-free (Green) and 12-free (Green Flash™) ranges, free from endocrine disruptors, sensitizing molecules, and hydroquinone. The children’s polish range Petite Manucurist has a formulation so pure that even young children can use it safely. It is formulated without formaldehyde or derivatives, without toluene or petrochemical solvents, without DBP or phthalates, without parabens, and without camphor. Enough to enjoy without risk for you and your little ones.
Like you, we love brands with strong visions focused on eco-responsibility values. We are also preparing interviews with other founders who share our vision.
Also discover our article Green, very green, always greener to understand how Manucurist adopts a global eco-responsible approach that goes beyond formulas.
