How Manucurist chose to commit to a genuine environmental approach
For 20 years, environmental issues have been at the heart of government and public concerns. This growing awareness affects every sector, especially beauty. Yet nail polish remained overlooked for a long time: labs often came up against formulas that were too technical, difficult to make “greener” without sacrificing wear time and colour.
But at Manucurist, we wanted to believe in it—and we were right!
A bold entrepreneurial vision
When Gaëlle, CEO of Manucurist, embarked on her entrepreneurial journey in 2015, she already had a very clear vision of what she wanted for the brand’s future. Gaëlle is a Parisian, born and raised, brought up on ELLE since childhood, a graduate of the Institut Français de la Mode, and has worked for major fashion houses (Prada, Yves Saint Laurent…): unsurprisingly, she loves fashion.
But not fashion that oppresses, that imposes diktats on women. No, Gaëlle loves free, feminist fashion and naturally, Manucurist reflects her. We often hear that “you have to suffer to be beautiful”, but Gaëlle’s beliefs are quite different: with the Green nail polish range (launched in 2017), she offers a palette of very fashionable, green and clean colours. Everything you need to feel beautiful without causing harm—to yourself or the planet.
Green formulas designed for women and the planet
Manucurist was born from a love story between free-spirited fashion and values of health and environmental protection. Driven by Gaëlle’s vision, the brand has stood with women and for women since day one. Because at Manucurist, we’re convinced that traditional cosmetics belong to the past and that the future will be green, ever greener. That’s why we keep working every day to offer you nail polishes, care products and a fun, guilt-free beauty experience!
Since the brand was created, the Manucurist team has been committed to offering formulas that respect the environment and your health.
The Green nail polish, gel nail polish and Care ranges are bio-based, and our ranges are not tested on animals.
At Manucurist, we respect your health by offering 9-free (Green) and 12-free (Green Flash) ranges, free from endocrine disruptors, sensitising molecules and hydroquinone. The Petite Manucurist kids’ nail polish range has such a pure formula that even young children can use it safely. It is formulated without formaldehyde or derivatives, toluene or petrochemical solvents, DBP or phthalates, parabens and camphor. So you can treat yourself without risk, for you or your little ones.
Like you, we love brands with strong visions rooted in eco-responsible values. We’re also preparing interviews with other brand founders who share our outlook.
Discover our article Green, very green, ever greener to understand how Manucurist embraces a comprehensive eco-responsible approach that goes beyond formulas.
