As you know, health and femininity are high priorities for us! So, it's only natural that we get behind the new Pink October campaign in support of breast cancer prevention and research around the world. This year, we have chosen to support two charities: Les PrinSEINSes in France and the National Breast Cancer Foundation Inc in the United States.
Throughout the month of October, we will donate €5 from every sale of our limited-edition Pink Rainbow set to those involved in the fight against breast cancer! There's no better time for you to support this great cause. Read on to find out more...
French Pink October
In 2023, the French National Cancer Institute (INCa) estimated that one in eight French women is at risk of being affected by breast cancer in her lifetime. The leading cause of cancer death in women, this disease affects more than 61,000 people each year and kills more than 12,000.
The good news 😃 is that 99 out 100 women are still alive 5 years after diagnosis thanks to early detection of the disease. Generally speaking, the earlier breast cancer is detected, the greater the chance of recovery. In addition, a cancer detected at an early stage generally requires less severe and less aggressive treatment, with fewer after-effects.
The bad news 😩 is that only 1 in 2 women go for screening. So it's vitally important to be aware of breast cancer, especially from the age of 50 (80% of breast cancers affect women over 50). Screening consists of a mammogram and a physical examination every 2 years, which are fully covered by French health insurance.
After supporting the Pink Ribbon charity in 2022, we have decided to support a new player in the fight against breast cancer in France this year. It's Les PrinSEINSes, established in 2020 by Isabelle Deschamps. A former patient affected by the disease, she not only works to raise money for breast cancer prevention and research, she also supports women facing cancer by offering direct assistance with job hunting, parenthood, sport, well-being and more.
Pink October in the USA
In the United States too, the month of October is all about raising awareness of breast cancer prevention. Although there has been a continuous decline in cases since the 2000s, breast cancer remains the second most common cancer in American women, after skin cancer. More worryingly, 47% of American women don't bother with or postpone their screening for cost reasons.
So we are very proud to be taking part in Breast Cancer Awareness Month, alongside the National Breast Cancer Foundation Inc. Established more than 30 years ago, this charity has become one of the most important players in breast cancer prevention in the United States. It focuses specifically on encouraging early detection of the disease and helps women during their treatment.
It's time to inform yourself and take action! Why not do it with us?
Manucurist is taking action for Pink October
From 1 October to 31 October, Manucurist is offering a new limited-edition Pink Rainbow set. By treating yourself to a Pink Rainbow set, you are supporting the work of our partner charities, as we will donate €5 for every Pink Rainbow set sold ($5 in the USA).
This special collection includes 5 shades of pink nail polish, available in Green™ and Green Flash™ format, whose ingredients are all vegan, cruelty-free, up to 84% plant based and free of toxins. And here are the guest stars:
Gloss
A soft and glossy glitter pink with an iridescent shimmer, which will add a light, subtle shine to your nails.
Hortencia
This delicate, sheer pink, highly sought after by French manicure enthusiasts, highlights the beauty of your natural nails.
Hortencia, an ultra-soft pink that features in our special Pink Rainbow set for Pink October.
Rose
A confident, powerful colour that never fails. A sweet treat for your nails. Impeccable in its details.
Rose, THE iconic colour that symbolises breast cancer prevention.
Fuchsia
This deep and vibrant purply-pink polish enhances dark skin tones and will add a touch of glamour to an understated outfit.
Bougainvillea
Is it red or is it pink? This bright red with pink undertones is both sexy and playful - the best of all worlds. A reddish pink with a bold character.
Wear the colours of Pink October with pride!
By proudly displaying the colours of Pink October, you are supporting breast cancer prevention and research around the world! And don't forget – screening can save thousands of lives. Whatever your age, inform yourself and raise awareness among those around you during Pink October month and for the rest of the year!